Website SEO analysis
Any website’s search traffic at a glance
Enter any domain: yours or a competitor’s. Its traffic and what that is worth in ads, its keywords, links and authority, how its rankings are spread and moving, its top keywords and pages, and who it competes with.
- Top 100 keywords by traffic
- Top 100 pages
- Competitors one click away
$0.23 – $0.30 per domain, shown before it runs. What it costs
Ranking distribution and keyword movement
How many keywords rank in each position range, with the top 10 in blue, and how many are new, improved, declined or lost since the last update.
Top organic keywords
The 100 keywords that bring the most traffic, with position, volume, share of traffic, cost per click and the ranking page. Filter by text or position, save to a project or export.
Top pages by organic traffic
The 100 pages with the most organic traffic, what it is worth, and how many keywords each ranks for in the top 3 and top 10. Open any page in the page analyser.
Organic competitors
Sites that rank for the same keywords, with how many they share. One click opens the keyword gap.
How it works
How to use the domain overview
- 1
Search
A keyword, a domain or a page, with the country, city or state, and language next to it.
- 2
See the price
The cost of the whole search shows before anything runs. A repeat is free.
- 3
Get the whole picture
Everything loads together. The address holds the search, so you can share it.
Use it to
Website SEO analysis use cases
Benchmark a competitor
See their traffic, keywords and links next to yours, in the market that matters.
Find what works for them
Their top keywords and pages show which topics and formats bring the traffic.
Watch your own site
Track how many keywords you gain and lose between updates.
Vet a site
Check a partner, an acquisition or a link prospect in seconds.
What it costs
Website SEO analysis pricing
$0.23 – $0.30 per domain. You pay the data provider for the lookups a search runs, from your own key, and see the price before it runs. A repeat within a day is free. Domain data is for a whole country; backlinks are worldwide.
| Part of the search | Price |
|---|---|
| Totals, ranking spread and authority | $0.14 |
| Top 100 keywords | $0.03 – $0.06 |
| Top 100 pages | $0.03 – $0.06 |
| Top 20 competitors | $0.03 – $0.04 |
Search data
Start with $5 of free search data
Keyword, ranking and backlink data in OpenSEO comes from YepAPI. Sign up there and new accounts get $5 in free credit, for a limited time. That is enough to try every tool before you spend anything.
- 1
Sign up at YepAPI
New accounts get $5 in free credit, for a limited time.
- 2
Copy your API key
It is on your YepAPI dashboard once you sign in.
- 3
Paste it into OpenSEO
During account setup, or later in Settings. Every tool works from there.
The free credit is YepAPI’s limited-time offer and may end. After it, you pay YepAPI per lookup, at the price OpenSEO shows before each one runs. See pricing
SEO glossary
What is organic traffic?
Organic traffic is the visits a website gets from people clicking its unpaid listings in search engines such as Google or Bing. It excludes paid ads, social media, email and direct visits. It is the main outcome SEO is measured by, alongside the leads and sales those visits bring.
Related SEO terms
Traffic value estimates what a site’s organic traffic would cost if you bought the same clicks with search ads, using each keyword’s CPC.
Domain Rating (DR) is Ahrefs’ 0–100 score of the strength of a website’s backlink profile. It is a third-party metric, not used by Google.
Ranking distribution shows how many of a site’s keywords sit in each position band, such as 1–3, 4–10, 11–20 and 21–100.
A referring domain is a website that links to your site at least once. Each domain counts once, no matter how many links it sends.
A keyword gap is the set of keywords your competitors rank for and you don’t. Keyword gap analysis finds them so you can target them.
Website SEO analysis FAQ
How is organic traffic estimated?
From every keyword the domain ranks for: its volume, the position and a typical click-through rate for that position. It is an estimate for comparing sites, not an analytics figure.
Do I need a project?
No. The SEO tools work on their own, in any market you pick. Keywords you find can be saved to a project in one click when you want to track them.
Can I share a result?
Yes. The search, the market and the open tab are all in the page address, so a link or a bookmark opens the same view. Anyone opening it runs the search with their own key; a repeat of something already looked up is served from the cache for free.
More SEO tools
Keyword analysis tool
In the app: Keyword overview
Difficulty, volume, traffic potential, volume by country, keyword ideas and the live top 10 for any keyword, in any country, state or city.
Keyword generator
In the app: Keyword ideas
Matching terms, related searches, questions and Google suggestions from one seed keyword, with volume, difficulty, intent and trend.
Keyword difficulty checker
Difficulty of up to 1,000 keywords at once, from 0 (easy) to 100 (hard), sorted into what you can win now and what needs more links first.
SERP checker
The live top 10 for any keyword on desktop or mobile, in any country, state or city, with every result’s authority, links and traffic.
Website traffic checker
Estimated Google traffic of up to 100 websites side by side: organic and paid visits and keywords, and each site’s share of the group.
Website authority checker
Domain Rating, referring domains and backlinks of up to 10 sites side by side, to see how strong a site is next to its competitors.
On-page SEO audit
In the app: Page analyser
Authority, links and traffic of any page, its title, description and headings checked, the keywords it ranks for and its strongest backlinks.
Backlink checker
Totals, monthly history, strongest backlinks, referring domains, anchors, top linked pages and link intersect for any domain or page.
SEO competitor analysis
In the app: Competitors
Organic competitors of any domain, the keyword gap with any of them, and the sites that rank most for a list of keywords.
Keyword gap analysis
In the app: Keyword gap
Keywords a competitor ranks for that a site does not, and the keywords both share, with volume, difficulty and positions side by side.
Backlink gap analysis
In the app: Backlink gap
The websites linking to every one of 2 to 20 competitors, with their authority, for a ready list of link building prospects.
AI Overview checker
Check up to 100 keywords at once for Google AI Overviews and every other SERP feature: which sites each AI Overview cites, and whether yours is one.
AI visibility checker
Ask ChatGPT, Gemini, Claude and Perplexity the same question with web search on, and compare the sources each one cites, in order. Is your site among them?
Local rank checker
Google Maps rankings for any keyword across a grid around a city: the top 20 businesses at every point, and any business’s rank in each cell.