Related searches
What are related searches?
Related searches are suggested queries that Google shows on the search results page, most often at the bottom under “People also search for” or “Searches related to”. They are generated from what other people searched around the same topic, and clicking one runs that new search.
They differ from People Also Ask, which shows questions with expandable answers, and from Google Autocomplete, which appears while you type. Related searches often reveal variations, sub-topics and the next step in a search journey.
Why related searches matter for SEO
Related searches are a free, direct source of keyword ideas that real people use. They are especially good for finding long-tail keywords, synonyms and sub-topics to cover in a page or a topic cluster.
They also show how Google connects topics, which helps you plan internal links between related pages.
How to use related searches for keyword research
- Search your seed keyword and scroll to the related searches.
- Click through a few to see the related searches for those queries in turn.
- Add the useful ones to your keyword list and check their volume and difficulty.
- Decide which belong as sections of an existing page and which need their own page.
Related searches FAQ
Where do Google related searches come from?
Google generates them from patterns in what people search around the same topic. They vary by location, language and over time.
Are related searches the same as LSI keywords?
No. Related searches are real query suggestions from Google. “LSI keywords” is an SEO label for loosely related words, and Google says it does not use latent semantic indexing.
Related SEO terms
People Also Ask is a Google results box of questions related to the search. Each one expands to show a short answer from a web page, with a link.
Google Autocomplete predicts what you are searching for as you type, suggesting full queries based on real searches, location and language.
Keyword research is finding the search terms your audience uses, then judging which ones are worth targeting by demand, difficulty and intent.
Long-tail keywords are specific, lower-volume search terms. Each brings little traffic, but together they’re easier to rank for and often convert well.
A seed keyword is a short starting term, like "coffee" or "CRM", that you expand into a longer list of keyword ideas during keyword research.