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Website traffic checker

Any website’s search traffic at a glance

Enter any domain: yours or a competitor’s. Its traffic and what that is worth in ads, its keywords, links and authority, how its rankings are spread and moving, its top keywords and pages, and who it competes with.

  • Top 100 keywords by traffic
  • Top 100 pages
  • Competitors one click away

$0.23 – $0.30 per domain, shown before it runs. What it costs

Domain overview of zapier.com: Domain Rating 91, 6.9M organic traffic, 187K keywords, backlinks and referring domains

Ranking distribution and keyword movement

How many keywords rank in each position range, with the top 10 in blue, and how many are new, improved, declined or lost since the last update.

A bar chart of how many keywords rank in each position range, with new, improved, declined and lost counts

Top organic keywords

The 100 keywords that bring the most traffic, with position, volume, share of traffic, cost per click and the ranking page. Filter by text or position, save to a project or export.

A table of the keywords that bring the most traffic, with position, volume, traffic, share, CPC and ranking URL

Top pages by organic traffic

The 100 pages with the most organic traffic, what it is worth, and how many keywords each ranks for in the top 3 and top 10. Open any page in the page analyser.

The top pages of zapier.com by organic traffic with traffic value, keywords, top 3 and top 10 counts

Organic competitors

Sites that rank for the same keywords, with how many they share. One click opens the keyword gap.

Competitors of zapier.com with common keywords, average position, their keywords and traffic

How it works

How to use the domain overview

  1. 1

    Search

    A keyword, a domain or a page, with the country, city or state, and language next to it.

  2. 2

    See the price

    The cost of the whole search shows before anything runs. A repeat is free.

  3. 3

    Get the whole picture

    Everything loads together. The address holds the search, so you can share it.

Use it to

Domain overview use cases

  • Benchmark a competitor

    See their traffic, keywords and links next to yours, in the market that matters.

  • Find what works for them

    Their top keywords and pages show which topics and formats bring the traffic.

  • Watch your own site

    Track how many keywords you gain and lose between updates.

  • Vet a site

    Check a partner, an acquisition or a link prospect in seconds.

What it costs

Domain overview pricing

$0.23 – $0.30 per domain. You pay the data provider for the lookups a search runs, from your own key, and see the price before it runs. A repeat within a day is free. Domain data is for a whole country; backlinks are worldwide.

What one domain overview search runs and costs
Part of the searchPrice
Totals, ranking spread and authority$0.14
Top 100 keywords$0.03 – $0.06
Top 100 pages$0.03 – $0.06
Top 20 competitors$0.03 – $0.04

How pricing works

Search data

Start with $5 of free search data

Keyword, ranking and backlink data in OpenSEO comes from YepAPI. Sign up there and new accounts get $5 in free credit, for a limited time. That is enough to try every tool before you spend anything.

  1. 1

    Sign up at YepAPI

    New accounts get $5 in free credit, for a limited time.

  2. 2

    Copy your API key

    It is on your YepAPI dashboard once you sign in.

  3. 3

    Paste it into OpenSEO

    During account setup, or later in Settings. Every tool works from there.

The free credit is YepAPI’s limited-time offer and may end. After it, you pay YepAPI per lookup, at the price OpenSEO shows before each one runs. See pricing

SEO glossary

What is organic traffic?

Organic traffic is the visits a website gets from people clicking its unpaid listings in search engines such as Google or Bing. It excludes paid ads, social media, email and direct visits. It is the main outcome SEO is measured by, alongside the leads and sales those visits bring.

Organic traffic, explained

Related SEO terms

  • Traffic value

    Traffic value estimates what a site’s organic traffic would cost if you bought the same clicks with search ads, using each keyword’s CPC.

  • Domain Rating (DR)

    Domain Rating (DR) is Ahrefs’ 0–100 score of the strength of a website’s backlink profile. It is a third-party metric, not used by Google.

  • Ranking distribution

    Ranking distribution shows how many of a site’s keywords sit in each position band, such as 1–3, 4–10, 11–20 and 21–100.

  • Referring domain

    A referring domain is a website that links to your site at least once. Each domain counts once, no matter how many links it sends.

  • Keyword gap

    A keyword gap is the set of keywords your competitors rank for and you don’t. Keyword gap analysis finds them so you can target them.

Domain overview FAQ

How is organic traffic estimated?

From every keyword the domain ranks for: its volume, the position and a typical click-through rate for that position. It is an estimate for comparing sites, not an analytics figure.

Do I need a project?

No. The SEO tools work on their own, in any market you pick. Keywords you find can be saved to a project in one click when you want to track them.

Can I share a result?

Yes. The search, the market and the open tab are all in the page address, so a link or a bookmark opens the same view. Anyone opening it runs the search with their own key; a repeat of something already looked up is served from the cache for free.

More SEO tools

  • Keyword overview

    Difficulty, volume, traffic potential, volume by country, keyword ideas and the live top 10 for any keyword, in any country, state or city.

  • Keyword ideas

    Matching terms, related searches, questions and Google suggestions from one seed keyword, with volume, difficulty, intent and trend.

  • SERP checker

    The live top 10 for any keyword on desktop or mobile, in any country, state or city, with every result’s authority, links and traffic.

  • Page analyser

    Authority, links and traffic of any page, its title, description and headings checked, the keywords it ranks for and its strongest backlinks.

  • Backlink checker

    Totals, monthly history, strongest backlinks, referring domains, anchors, top linked pages and link intersect for any domain or page.

  • Competitors

    Organic competitors of any domain, the keyword gap with any of them, and the sites that rank most for a list of keywords.

  • AI visibility checker

    Ask ChatGPT, Gemini, Claude and Perplexity the same question with web search on, and compare the sources each one cites, in order. Is your site among them?

  • Local rank checker

    Google Maps rankings for any keyword across a grid around a city: the top 20 businesses at every point, and any business’s rank in each cell.

Your SEO, on your terms.

Start online in a minute, or run the whole suite on your own server. It is open source either way.